Podcast Archives - Today's Leading Women

TLW 684: How To Manifest Your Dreams and Goals with Judith Fine-Sarchielli

Judith Fine-Sarchielli is a Hyphenate, a role Webster defines as “a person who does many things at the same time.” She is certified as both a Transactional Analysis Practitioner, and a Vision Board Coach. Judith is an expert in life plans and a marketing coach for creative women entrepreneurs who want to live their unlived life and leave a valuable legacy.

As an intuitive-based educator, author, mentor, food activist, and citizen journalist, Judith shares her knowledge and resources about Tuscan gluten-free and Paleo cuisine to promote client transformation.

Recently, Judith became lead generator and marketing representative for Nuvo Olive Oils, produced in California, which won the three top awards for olive oil in a 2014 international competition.

Free complimentary session for 1-hour on the topic- channeling, using instincts, open doors.

Dream book- ebook – email – sarchjudith@gmail.com

This is episode:

4:39 Judith talks about how she started her coaching career
6:12 Judith talks about getting her ideal client.
10:40 Self limiting misconceptions on entrepreneurship.
17:17 Talks about importance of having dreams.
22:00 Talks about t “Book Yourself Solid” and how to market yourself without being like a salesman.
28:00 Complimentary Coaching Session
30:30 Talks about getting in touch with your archetypes as guide to success.

Resources mentioned in the podcast

prestopod

TLW 683: How To Use Story-Telling To Turn Prospects Into Customers with Arina Isaacson

Arina Isaacson is a professor at UC Berkeley/Haas School of Business, a consultant and executive coach specializing in Presence, Presentation and Storytelling. For the past 25 years she has consulted internationally with senior and emerging leaders across the globe.

Arina is an internationally recognized director; improvisational actress; theatrical clown, master puppeteer, visual artist and storyteller in the New Vaudeville and avant-garde theater movements of both the United States and Europe. She founded and was the longtime director of the San Francisco School of Improvisation and Clown Theater. She is a painter, a vision board collage artist, sculptor and creativity coach. She consults with and coaches individuals and organizations to develop their most natural and renewable resource – The Human Spirit! To learn more, visit www.arinainc.com or www.arinaart.com

In this episode:

In this episode:
04:08 – Arina shares her journey on how she started
12:25 – She discussed the top misconceptions in transitioning from one business to another.
20:21 – The three ways to tell stories that will inspire people.
24:17 – She shares the steps she took on how she become an entrepreneur.
30:35 – Arina talks about her program and where they can learn more about it.

Resources mentioned in the podcast:

Prestopod

www.arinainc.com

TLW 682: How to Protect Your Online Business with Genavieve Shingle

Genavieve Shingle Jaffe is our very own sparkly lawyer here to help you cover your beautiful business booty with legit legal protection. She runs a law practice and is the co-creator of the on-line legal course, Damsel goes bareTM, where she educates and empowers female entrepreneurs with the legal side of their business.

She believes in magic, unicorns, pink hair, miracles and that mint chocolate chip ice cream is a perfectly acceptable dinner. To learn more about her, come say hello at www.genavieveshingle.com

In this episode:

03:14 – Genevieve tells us her story where she is before and where she is today.

05:57 – She talks about the myths and misconception she heard about online entrepreneur.

09:50 – Genevieve tells us how she builds here business today.

14:25 – She talks about how she validate and test her business.

15:26 – What should we do to scale up our business.

16:44 – She talks about what traffic she used to scale her business up.

19:00 – What is the one thing that we should do to start up.

21:15 – She also tells us what is here business is all about.

Resources mentioned in the podcast:

Prestopod

www.genavieveshingle.com

TLW 681: How To Create Awesome Customer Experience with Tema Frank

A best-selling author and expert, Tema Frank has worked in customer experience, marketing, and usability testing for over three decades. In 2001 she founded Web Mystery Shoppers, the world’s first company to test omnichannel customer service: web, phone, chat, email and in-store.

Using social media techniques before social media existed, she built a database of 75,000 mystery shoppers worldwide. Clients have included Bank of America, Expedia, the Royal Bank of Canada, government departments, businesses and non-profits of all sizes.

An acclaimed international speaker and teacher, her industry-leading research has been featured in the Wall Street Journal, other business and academic publications. Her love of interviewing comes through in her own podcast: Frank Reactions on Customer Experience. To learn more, visit www.frankreactions.com

In this episode:

03:58 – Tema tells us about her unique story

10:36 – Tema busts myths about starting your own business

16:14 – The steps that Tema took to starting her business

22:50 – How does Tema weave her story in her writing

23:41 – What kind of personal stories does Tema share with her audience

25:40 – The one thing that you can do today to get started on your business

27:35 – Tema talks about her program and what results you can expect from it

Resources mentioned in the podcast:

Prestopod

Frankreactions.com

TLW Bonus Episode How to Package, Promote and Profit with Joint Venture Partnerships

TLW 680: How to use the internet to build successful businesses with Devonnie Garvey

DEVONNIE Garvey is a digital entrepreneur from Ocho Rios, Jamaica.

Her passion for the written word and helping people led her into entrepreneurship. She runs her own copywriting agency, as well as a blog, The Femme Agenda (www.thefemmeagenda.com), dedicated to helping aspiring and current female entrepreneurs build their own digital empires, as well as provide inspiration, motivation, tips and tricks for growth and stability.

The coolest thing however, is that Devonnie is just 18 years old, and she’s been doing this for quite some time! She loves sharing her story to help other women (and men) looking for inspiration and motivation to get started on their own entrepreneurship journeys! To learn more, visit www.thefemmeagenda.com

In this episode:

03:39 – Devonnie talks about how she started
07:24 – Common misconceptions people have about online businesses
12:10 – The steps Devonnie took to be where she is today in her online business
18:59 – The one thing you can do today to start your own online business
22:00 – Devonnie shares her program and what results you can get from it

Resources mentioned in the podcast:

Prestopod
www.thefemmeagenda.com

TLW 679: Snapchatting for B2B with Ashley Kruempel

Ashley Kruempel is an accidental entrepreneur & CEO of SoPac –> SOCIAL iMPACT BRANDING which helps businesses leverage Social Media, particularly Snapchat for B2B marketing.

If you’re not taking advantage of SOCIAL MEDIA to make money… you’re already missing the opportunity for new customer acquisitions and cutting costs, says SoPac. To learn more, visit www.socialimpactbranding.com.

In this episode:

03:37 – Ashley talks about how she started

11:12 – Myths that are holding you back in achieving the results that you want to achieve in your life

14:20 – Get the steps Ashley took to start her Social Media and Internet Marketing business so you can model it too

17:19 – The first step you can do to leverage Snapchat for your business

21:00 – Ashley shares what you get with her program and where you can learn more about it

Resources mentioned in the podcast:

Prestopod
Snapatwork.com

TLW: 678 Catherine Watkin on Using Authentic and Comfortable Selling to Get Your Clients to Say Yes

Catherine Watkin, founder of Selling from the Heart, is a sales expert who works with heart-centered business owners who are gifted and passionate about what they do but struggle in business because they feel awkward when it comes to selling their services. She teaches them how to sell in a way that feels authentic and comfortable and still gets great results.

Catherine’s mission is to be a role model for how it IS possible to create a wildly successful and fulfilling business without resorting to sleazy or manipulative sales and marketing techniques. To learn more, visit www.sellingfromtheheart.com/leadingwomen (7-steps to yes video course).

Catherine shares her unique story

Catherine was really lost back then before she started her business. She had a career in sales in the corporate world – in the travel and recruitment industry.

She left the corporate sales world because she had this deep sense that there is something else out there that she was meant to be doing with her life. That she had a greater purpose.

The problem was that she could not find that purpose. She could not find the thing that she was meant to be doing.

After taking a leap of faith by leaving her corporate career, it took her a number of years of what she would call really seeking of what she was meant to do. She tried a lot of things and retrained in a lot of modalities. She trained as a nutritional therapist and in NLP.

She also spent about a year in India and trained as a yoga teacher and she studied meditation. She also spent time in Buddhist retreats.

She was seeking what her purpose was in terms of meaningful work but she was also her meaning for life. She was seeking her happiness.

At the pint when she started the business that she had right now, she was still quite lost. On the surface, she had a business, it was 4 and a half years ago. She was effectively by then working as a business coach and an NLP practitioner. She was living on the South Coast of England. It was not really a big problem for her, getting clients.

She would then sit in front of her clients and her heart would think and she would have this feeling that in theory, she was living the dream. She’s working for herself and she’s getting clients, but it did not feel right to her.

Catherine had a long journey in finding out who she really is and what it is that she is meant to do.

Lies and Myths about sales

The biggest lies and myths about sales according to Catherine are the things that people tell to themselves.

Catherine was really lucky when she started in business because she been working in sales for about 20 years. She had gotten over all of her negative beliefs about sales and she loves it. She used to say that she is so blessed that I get to talk to people all day and get paid for it. It was amazing.

There were some things about working in the corporate world that she did not like so much and that was why she left.

What she found with the students whom she works with in her programs is that, yes she teaches practical things. However, the biggest problem lies in the myths the people are telling themselves about sales.

People tend to believe things like, if you want to be really good at sales, you need to focus on your own agenda. There’s a common phrase in sales that says that you’ve got to close the sale and Catherine feels that it is the biggest myth of all.

If a heart centered business owner who actually cares about their clients, goes into the sales conversation with the intention of closing the sale, then they’re coming from a non-helpful energy from the beginning. Because they’re going into their sales conversation, very wrapped up in their own agenda and what’s in it for them and how they’re performing. The poor potential client then is feeling under pressure because someone is trying to close the sale.

There’s a lot of thinking around traditional sales that the sales person is chasing the client, then there’s another belief that you have to be thick skinned to be good at sales. All of these beliefs are the opposite.

To be good at sales, you’ve got to be really sensitive. You’ve got to be in tune with your client. You’ve got to pick up their energy. You’ve got to use their emotional intelligence.

Interestingly, just before this podcast conversation, Catherine was on a call with a client about working with her for a one to one mentoring. Normally, as a good sales teacher, Catherine would recommend to get the client’s decision right there and then within the call. However, she had made a connection with the client and that she could sense where she was at and Catherine suggested that she take a couple of days to make the decision. Then she advised for them to talk again after two days.

That was because Catherine’s tuning into her told her that pushing her for a decision right then and there was not going to be the best outcome for either of them.

There are a lot of myths like that in traditional sales that very heartened business owners buy into and then they try and follow. They try and be like it and it just does not work for them. It does not feel good, it does not feel good for their clients, and everybody’s left feeling uncomfortable and with no clients.

Steps Catherine used to start her business

Catherine wants to share first that if anyone here has a corporate career in sales, it may not be the right thing for them to leave to set up a sales training business. It just happened for her that this is what makes her heart sing and also her absolute calling and purpose in life.

You should not feel that the only way to do business is to do what you have always been doing. A lot of people have made a very big and braves shift and retrained in something completely new.

Step #1 for Catherine is a mindset thing. You should be OK to start small. We all started small. Nobody started and woke up in business with a half a million turned up business.

What happens is that people who are at the very beginning of the journey, look at the big names, the big gurus, and they see them with these big, successful businesses and their heart sinks. Because they think about how could they ever get there? You get there by starting small and taking one step at a time.

Step #2 is when Catherine actually started her business, she started out by running small, local workshops. Small workshops in London and the south coast of England where she was living, with not very large numbers.

This was how she got to practice her content and it’s how she discovered that people are falling in love with her teaching and are finding a lot of value in it.

She did not have a lot of confidence in working with people one to one and so she worked with a couple of people for free. Her first 2 VIP clients, she worked for free in return for their testimonials.

Catherine’s step #3 which happened in between all of this in a period of 2 years, is that she took a big leap and she took all those small, local workshops and she turned the content into an online program and she launched it locally to a small group of people. She had only 20 people on it the first time.

That was her transitioning from a small workshop into something that she can work with people globally.

Step #4 was to take a really deep breath and go and ask some Joint Venture partners to promote her and suddenly, everything took off. She suddenly had 81 people in one program. She also had people all over the world.

Step #5 then is she launched a high-end business mentoring program where she takes people through a much more intensive 12-month journey.

That whole process, from starting small to launching the high-end mentoring program took her a year. This is still the business model that Catherine follows today. For the last 3 years, it has not changed, it just got a lot bigger.

Being willing to start small is the biggest message that Catherine can share.

This is the one thing that you should do today according to Catherine

In a way, it is different for everybody because we all have our sweet spot in business.

Joint Ventures for Catherine is today, the only marketing activity that she had done in her business. People think that they have to do things like social media, facebook ads and blogging. Actually, if you master Joint Ventures, it can be all you need to grow your business.

Catherine recommends that you lay the groundwork for Joint Ventures early. She does not recommend doing a Joint Ventures before you’re proven in what you do. At the point when she started doing Joint Ventures, she already had really strong relationships with some very successful business owners with big lists because she had been developing those relationships.

She was naturally good at connecting and she would meet people at events and speak to people.

If you’re selling a program for the first time, Catherine says that you should not be overly hung up on exactly how much you need to sell it for or even giving away some of it for free. Because if you can get the results and the testimonials to prove that it’s valuable, your Joint Venture partners are then more likely to be willing to promote you.

You should be developing those relationships from now even if you are maybe 12 months away or 18 months away from being in a place where you would go and ask people to promote you. It might take you that long to develop a relationship with these people deep enough to be willing to promote your product. If the relationship isn’t there, most people would not want to do it.

Catherine talks about her program

Catherine’s program is called “Get More Clients Saying Yes.”

Don’t wait until you can think of a perfect name for your program. Just go out and launch it.

It’s designed for heart centered business owners. It’s for people who went into businesses because they want to make a difference to others, to help others or are passionate about what they do.

It doesn’t mean we don’t want the money or a good lifestyle, but the driving factor on why we do what we do is not financial to begin with. A lot of business owners with this motivation are sort of allergic to the idea of sales.

The core of marketing is your message and how you clearly communicate what you do in such a way that people actually want to find out more. People will want to have a sales conversation with you whether it’s one to one, or a sales page or a webinar.

Catherine helps these small business owners who struggle to get clients because the whole sales process feels very uncomfortable and because there are pieces of that process that are missing and they don’t even know that it’s missing.

It’s an 8 week online program which is supported by live Q and As with Catherine.

The 1^st result they get is more emotional than practical because people who do her program fall in love with sales. They go from dreading it and feeling sick about it to falling in love with the process because they come to understand that it’s all about supporting a client and creating a deep connection and guiding them through a conversation.

So the confidence, in the way they talk about their business increases and everything starts to take off.

Catherine also encourages her students to enter the program with the intention of making the investment in the program back before the program ends. If they package and price their products correctly, they know how to do everything clearly, and they understand how to take somebody through a conversation that feels smooth and easy for both parties, and if the client is right for them and they are right for the client, the client will say yes.

Catherine’s ultimate aim is that her students get their investment in the program back within 8 weeks and then they will also get these really valuable sales skills for the remainder of their business life.

One of things Catherine loves about sales is that it doesn’t change. Things like Facebook ads and social media, you always have to stay updated and they are changing.

Sales is ultimately about human psychology and once you learn to sell in a way that feels authentic, you have it for life. You don’t have to keep relearning it.

Sales is such an important skill and one that Catherine sees that people are neglecting all the time in favor of marketing.

You need to market. However if you know how to attract clients to you but you don’t know how to convert them to say yes, you are wasting all your time, energy and money on marketing. Because you don’t know how to capture people, it’s like putting water into a bucket with a hole in it.

She usually launches the program twice a year, on March and September.

Catherine has a free video training series called “The Seven Steps to Yes.” It guides somebody through a comfortable and authentic sales conversation. You can download it from: sellingfromtheheart.com/leadingwomen.

It’s very bite-sized and is a series of 8, 3 minute videos. You will then be notified when the main course launches if you are interested.

Links in the podcast:

sellingfromtheheart.com/leadingwomen

Prestopod

TLW: 677 Tanya Patxot Talks About Personality Tests and Finding Your Strengths and Weaknesses to use them in Your Business

TANYA Patxot, also known as “The Truthpreneur” mom, wife and educated strategist, with 15 years of experience on and offline. She is a business GPS and strategist for entrepreneurs and has an ability to bring clarity.

Tanya teaches how to get results according to how you are wired and effectively reach people you want leaving the cookie cutter behind. To learn more, visit www.thetruthpreneur.com/.

Tanya shares with us how she started

Tanya had a tragic accident in the past. Her high school sweetheart and husband was killed in a hit and run motorcycle accident. At that point, she was working in corporate America and she had always dreamed of having a business.

She played with her Barbie dolls, and she always was in that corporate kind of flow, working with a calculator and purchasing products, things like that for customers. The whole cookie cutter mentality came in – the house, the white picket fence, the whole American dream. She felt that that’s what she needed.

She’s a Puerto Rican, she’s a woman, Tanya’s mom said she’s going to have a lot of strikes against her just because of that. She climbed the corporate ladder but once her husband passed away, she though that life was too short.

She then began her entrepreneurial journey. She had been on it for 15 years now and had 4 closures, she’d had repossessions, and she gave her car up just to purchase a program for her to be able to excel and invest in herself and education. She had been through tons of ups and downs. She had moved her store front around, she also started with photography, and then she went into graphic design.

Tanya has been on a crazy journey to get to where she is now as a strategist.

Tanya busts myths in the coaching business

Tanya notes that a lot of people say that they don’t know enough to coach. However, they don’t realize that everyday we coach. Everyday we are an answered prayer to somebody.

We help them with some type of information, whether we’re in the grocery store, or anything like that. We say, this is how you should eat healthier, or I killed thyroid by going gluten free and soy free. You change their lives and you bring information.

We’re consumers naturally. So we constantly are giving information. A lot of people think that they don’t have enough information or knowledge to coach. Tanya just says, if you’ve lived, you can coach.

You can bring somebody to a result. Everyday we overcome something.

Another myth Tanya says is people saying that successful people just arrived. People say, they must have had a big list, they must really know a lot of people, they must just have a special knack about themselves. This is a huge myth according to her.

We all start at the bottom. We all start in this one place where we’re trying to get that knowledge to be able to gain authority and visibility.

Another myth for Tanya is that you have to hone in on one passion. She might portray productivity and clarity as a strategist but when her clients speak to her, there’s so much more that she gives to them.

She just put forth the ones that are going to attract the people that she knows she needs to speak to.

She does not ever put her passions aside or hone in on one. She might advertise one but that does not mean that she leaves the other ones behind.

Another one that Tanya does not believe in is that you have to coach one on one and it should be long term.

You can customize your coaching experience like what she has done with her detox program. It’s a hybrid program. You can customize everything. You don’t have to follow 3 – 6 months coaching strategies, or anything like that.

A lot of individuals think that they can’t coach or be a consultant. They think that all they have to do is just to have one great product. That’s not true either, believes Tanya.

You can have a great product but if you are not a marketer, then you are not be able to get that to the forefront.

Lastly, is following a lot of people and consuming a lot of information. People think that they have to buy all of these programs and follow all these freebies and all these things. It’s not true according to Tanya.

A lot of strategy is behind it. You can actually simplify your life and even your results will be quicker if you are not trying to follow everybody. The truth of the matter is, you will always need a strategist or a coach to put together and make sense of everything that you have already learned.

What were the steps that Tanya took when she started out as a coach

Tanya has over 15 years of experience and she has taken the fall and the hard roads sometimes.

She believes that you can also be successful but in less amount of time.

She learned her personality and what her strengths we’re.
- She identified – is she a connector? She likes detail and to serve. Does she like to create? What is her Myers Brigg?
- Tanya is an INTJ and she realized how she thinks – analytical. How does she process information?
- Her personality determined what products she purchased for investment in herself.
- It also determined what books she read. Who her coaches were.
- When she identified her personality and how she received information, also what her strengths were, it allowed her to excel even more.
- She also saved a lot of money. She knew exactly where she was going and her non-negotiables.
She then learned what people thanked her for.
- A lot of people ask what gifts and strengths they have.
- Tanya found that she was building majority of her business experience on her skills and experience.
- For instance, when you lose weight, you get super excited. You say, “Oh Yes! I lost weight. I’m gonna go and save the world. I’m going to help everybody lose 110 pounds and take this vitamin supplements.” And then years later, you realize that you really wanted to help moms be able to grow relationships with their children and that has nothing to do with losing weight.
- When Tanya asks people, what do they thank her for, it’s always she is clear, she simplified it, the clarity. She knew then that that’s what her products would be. She knew then that’s what her focus would be.
Tanya learned the pain of her audience and how they learn.
- It’s not enough to know your market. You say this is your market, for this and for that. However, they are real people, who have real pains and we almost always go in the surface level and never in the deep level. When you get deeper learning your audience, you learn not only your pain point but how they retain information.
- How do they like to learn? What frustrates them? You can create a product but then they say that they do not have time to watch a 2 hour video. Then what happens?
- Tanya learned about this even more recently. She had a deaf community. They loved her because they can lip-read her. Then she said, forget lip-reading and that she would pay extra to put words in a lot of her trainings.
- She got deeper than just her marketing and facebook strategy.
She created a community and she gave value.
- Even if you give away all your material, they’ll never have you. You’re the one who has the strategy, you’re the one who has the gift to bring the clarity. You are the creator and no one can ever surpass that creator.
- When Tanya realized that, she built a community and she began giving value. Q and As and all types of different things that are just inn her Facebook community.
She created a product that she leveraged according to her personality.
- Once she realized her strengths, Tanya then created her product.
Tanya worked backwards.
- She created a freebie that will lead and transition, step by step to make people want more and to actually want to step into her membership site and her detox program.
- She created the freebie, the strategy and the she built her list.
- Tanya started from the bigger vision and went backwards.

What is Tanya’s take on personality tests

Yes and No. Tanya believes that people do get too caught up in them. What she recommends is to understand you personality and there’s the difference in strengths.

You have your strengths. You do not need to go and take all of those personality tests. Think of what people thank you for.

When you are at your most relaxed and chill moment. And you are at your most “peak” moment, very excited and revolutionary moment. You might feel differently but the content is the same.

When you speak to people in private, just hanging out, with a cup of tea, you’re gonna do just the same as if you’re speaking on stage. Are you not?

You’re gonna tell them the same content. The passion level goes up as far as how you excute. How you display the information.

No matter what, whether she was hanging out or anything, Tanya knew that she always brought people clarity. She identified with the outside.

She says that we always have blind spots and that’s the problem with strength tests. Sometimes we think about them too much. So sometimes they are not very accurate.

How do you determine what your strengths and weaknesses are? You ask questions but be ready. Tanya asks her mentors, her husband, her children, her mother, she asks people around her and she determine what her strengths and weaknesses are.

She asks them how they feel when she is around them. She then start to identify what they say.

She asks people where they want her to be. They tell her that they really love her when they hear her or meet her. When they read her stuff, they feel her but the experience of hearing and seeing her is better.

What Tanya looks at in the personality aspect is how does she communicate, what rings true? And then when she see what rings true to her, she says, “it’s so me.” Then she asks around if people say that it is her and they respond that it’s so her.

What Tanya likes to look at is the genius. She likes to break it down into four parts. Do you like to connect, create, serve or do you like detail? Each type of person leverage things differently.

Somebody who creates doesn’t really like the details of things. What do they need? They need a team. When Tanya sees someone who likes to create, she tries to have them develop a team first and foremost because they’ll never grow without a team.

Tanya does look at personality tests when she sees her clients and it is a requirement. They have to take certain tests for her. When they do that, she then customizes her program according to them.

She also listens to them and then identifies and she will also see what their baseline is and then she can see who’s more influential in their life. She can also see the hurts and pains that they have gone through in the past and why they are what they are.

That’s why it’s a little bit more different and she does not like cookie cutter approaches.

What is the one thing you can do to get started today

Tanya says that you need to identify how you want to show up. Get rid of all the cookie cutters. Get rid of all the things that you’ve ever heard of, all the coaching, all the stuff, all the freebies and unsubscribe from anybody that you don’t resonate with, that you don’t want to show up like. Just clean your inbox right now.

Go to unroll.me and unenroll yourself from subscriptions that you don’t need.

How do you want to show up? What’s your personality? What would you love to do? Have you always wanted to write a book? Who cares what anybody had said that you can’t be a speaker, a coach or an author? Or there’s too many things? Take that out. What do you really want to do?

The technical aspect is if you don’t have a website, just get a quick landing page with a simple opt in, with a simple opt in and a little bit about you with a nice picture and name it your name. Then begin building relationships.

Tanya tells us the details about her program

Majority of individuals consume a lot of information that they already have what they need and they just need to figure out how to get it together and make it practical.

Tanya put together the Entrepreneur Detox Elite because it is exactly what she does – help people get clarity and become productive and essentially she is detoxing their business and making sense of what they already know.

It’s a 7 week, hybrid strategy program for passion based entrepreneurs, 2-3 years in business and up, who want to learn to become more productive day to day and have a fully customized plan catered to their secret sauce of strengths and personalities.

What do they get? It’s a hybrid program. So each week of the 7 weeks, they are going to get a one hour strategy session with Tanya, that’s going to walk through pivotal and foundational pillars of their business and the things often overlooked even when they’re starting their brand.

They will also have mentorship and accountability. Before they meet with Tanya, they will have a membership site where they will do some worksheets and go through trainings and videos. When they spend time with Tanya, they will turn over their homework to her, that they’re literally customizing.

They are not just getting a membership or a program but they’re getting the customized strategy from Tanya. She looks over their entire business with a fine toothed comb.

They also have an actual private community as well as Q and A sessions so you can hear other people’s responses as well.

They also do learn, do, teach. Tanya believes that her students who learn it, need to do it and then they need to teach it. Her students get to have their own webinars and they get professional feedback. From other industry leaders that she invites. So they get to actually learn to teach before they leave the program.

What results can they expect? They can have a focused and productive week, day, month, year, working on optimal things that they love that will increase their income. They’ll break things down into small parts and create a customized plan to build their dream team that they need to be able to support them as well as to support their growth. Most people do not have the teams in place to support the growth that they actually want.

They are also going to get help in identifying those time suckers and eliminate any distraction that are hindering their growth, they’re going to have a goal set and implementation that’s reachable and with timeframes for launching products and book offerings.

They are also going to clarify the direction of their business with a plan built from their strengths and personality, not their skills and their experiences.

They’re also going to eliminate the shiny object syndrome. They’re going to know exactly what courses they are going to need and they’re going to be able to stay on track to step into their area of influence. Everybody has an area of influence.

Lastly, they’re going to take a deep dive into their unique systems and structures and help create heathy boundaries, as well as for their team and their clients.

You can learn more about it by going to bitly/edetoxelite.

Tanya’s parting words for you

Don’t get caught up in trying to figure out how to balance everything. Just focus on the fact that you cannot do two things at the same time. You cannot strategize and execute at the same time.

The best thing to do is identify where you’re at. Are you in strategy mode or are you in execution mode? And when you do that, block and tackle. Take the different things that are going to propel you forward.

Don’t take a look at your Facebook and the other things. Take the time to really block and tackle what needs to be done in your business for your growth and for the benefit of your clients.

From that point on, you can determine where you will go from there as well as be able to have the time for your family and friends. 90% of businesses fail because of lack of strategy and execution.

Links in the podcast

bitly/edetoxelite

www.thetruthpreneur.com/

Prestopod

TLW 676: Listen to Doreen Cumberford as She Talks About Having a Portable Life and Business

Doreen Cumberford is the founder of Life is Portable – Live it Everywhere You Go! She speaks, teaches and coaches on how to create wonderful transitions in the midst of global moves.

A native of Scotland, Doreen has worked for Her Majesty’s Foreign & Commonwealth office, corporate America while overseas and as an entrepreneur in business in the US.

Living overseas on four continents and in seven countries, including the Middle East for 17 years, she has a unique perspective and approach to movement, innovation and change.

Known for bold ideas, creative solutions and playfulness, she loves to help audiences “rock their reentries”, by managing the massive change that occurs while moving around the global. To learn more, check out expatdreambuilders.com – it’s a sanity kit for women traveling around the world while working.

Doreen shares with us her unique story

Doreen was born in Scotland and one defining moment for her at six years old was when her mother had residential lodgers in their house. Her mother taught her not to waste money, time and even space. They had Russian consulate members living in their house.

It was great because as a six year old, she was given the gift of inspiration and travel. She was taught how to appreciate Russian classical music, her dad taught her how to play chess and she was encouraged to be a ballerina.

Doreen believes that if we look back in our lives, we will see where the seeds are sown, of the greatness that we are to become later in life and that is continually happening and generating within us.

Doreen moved around the world and most recently, she was in Saudi Arabia for 15 years. While in Saudi Arabia, she believes that she relinquished a lot of her power. People came to the door to fix things and it was quite common to be brushed aside and the plumber would talk to your husband. There, only the men could drive and the women out in public would be covered with an “abaya.”

Doreen believe that during that period of her life, she shutdown systematically. She began to give up her power and she felt a little bit powerless.

However, after leaving Saudi Arabia and during her last 5 years there, she realized that there was an amazing gift in the experience, and she is now writing the book, “Life in the Camel Lane: Life is Portable, Live It Everywhere You Are.”

For her, it was almost a subconscious choice because of the environment she was living in. To disempower herself. But then after, she discovered that she did not need to do that. And in the last 5 years she was in Saudi, she began to have a greater sense that although the country that we live in, our circumstances, the culture that we live in, press things upon us, it is always our own personal choices that create the wonderful life that we choose to live in.

The common misconceptions that people have about Doreen’s type of business

Doreen believes that life is a lively process of becoming (first said by Douglas Mc Arthur). This idea is where she generated her idea that life is portable and living it everywhere you go.

There is a misconception that the culture can hold you back. Doreen bought this idea before when she was in Saudi Arabia. For the first 5 years that she was there, it was very frustrating not to be able to drive.

In the next 5 years, she got to drive in the desert. She also taught her daughter how to drive there. So there was a way around it. And she could drive in their small 21 square mile compound, but no faster than 45 – 50 kph.

The misconception that these things hold us back is a complete myth that we need to bust.

Everyday that we’re alive, we are given 24 amazing hours to spend. We can choose a lot of the way we want to feel, we can choose where we want to go, we have so many choices. But we often have this recording playing in the back of our mind that says, “oh, what if this happens? What if I fail? What if I don’t look good? What if I fail in front of lots and lots of people? What if I make a mistake?”

Everyone has those limiting beliefs that are like a recording in the back of our minds. We should primarily identify and not get fascinated by that. You need to dig around and find out why you think that and where it came from or how you could change it.

Another misconception is that our thoughts are not something we have control over.

The third misconception in the coaching space is that we are sort of speaking into a vacuum. Doreen does not believe that it’s ever true because every single soul listening to this podcast today is here for a reason. Nothing happens without a context.

The fact that Marie put in the time, the energy and the focus for this podcast, it is no accident that she and Doreen had met that day. And it is no accident that there are people out there that will be served by this podcast.

Doreen believes that it is another misconception that we live our lives without order. She believes that there is divine order that somehow moves through the nature around us.

If we would just live our lives naturally, and follow our instincts, and stop those old recordings, that we can ultimately have the life that we would just love to live.

Focus more on what you would love and less of what happened in the past.

Actually getting clear on what can you do where you are. In India, Mr. Khan of Khan Academy, installed a computer in the wall of his house and there was a slot outside where very very poor children were passing by everyday. The children got curious and they went to the computer and ultimately, they learned to teach themselves, by themselves, with no support, how to use the computer. Then those kids were surfing the internet in order to apply to go to school and universities overseas.

This story is a good example that we are naturally curious beings. If we feed and build from the curiosity, rather than the old stories that we have, then we can generate a much more abundant, fun and prosperous life. That is wherever we are and no matter the circumstances.

The question is, what can you do with what you have, where you are, right this minute.

Since most of us have computers, you can write a note to your friend, you can sit down and write a list of gratitude. There is always some way to surf the internet of the infinite ideas that are out there.

The steps that Doreen took to get to where she is today

Get clear about your vision.
- In order to get results, you have to have a really clear vision.
Have 5 ways to sensorize your vision.
- Practice it everyday, every morning and evening.
- Sensorize by smelling the flowers, feeling the rain on your skin, feeling the sunshine or the sand between your toes.
- Whatever your vision is, write down a list of the very clear senses that you want to experience.
Be willing to fail forward and fast.
- Women in particular hold themselves back tremendously by the perfectionism that we expect from ourselves. We want things to be perfect, we want them to look perfect. We want them to feel perfect.
- Life is naturally messy, if we do our best in the midst of the mess, then we can overwhelm that procrastination factor and become much more effective.
Figure out what is your passion, what is your experience and what is your unique intersection that only happens in your body and in your experience.
- Each of us had very unique experiences and backgrounds and lots of learnings.
When you have an opportunity, in front of you or on the phone, and you are given a choice, always move in the direction of forward, and usually that is a Yes.
- It can be scary, it can be daunting, it can be crazy, it can be fun.
- Just practicing to say Yes, what if I could do this, what if I was really successful.

These five techniques that Doreen shared needs to be practiced daily and discipline ourselves with.

Have fun and play full out. Doreen believes that the human spirit relates to fun. She recommends everyone to have fun everyday and to encourage other people to do the same.

Doreen shares about her business and the freebie she’ll be giving to our listeners

Right now Doreen has a new webinar called – Rock Your Reentry. It will help anyone who has lived overseas or has done some travelling and is relocating back to their native country.

It can also help when you’re moving abroad, if your goal and your dream is to pack up your business and pack up your life and move. All the strategies and all the tools are the same tools that you need to go and to come back home.

Doreen is offering you the Expat Entrepreneurial Dream Builder’s Kit. It a sanity kit for helping women who are travelling around the world. You will find that there are things there that you can employ daily that will make big changes in your life.

Also, in the Rock Your Reentry program, Doreen offers a six month coaching program called the Voyager. It is a systematic program that will lead you through all of the steps that you need in order to re-enter a new location, environment, language, different foods, etc. And dealing with loss of friends, of place, and overwhelm because there’s so much logistics when you move.

Links in the podcast

Expat Dream Builders kit

Prestopod

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