GINI Dietrich, is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro, a professional development site for PR and marketing pro.
Gini is also the co-author of Marketing in the Round and has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales, and HR.