JOYCE Shulman, is the Chief Macaroni Mom, Idea junkie, Entrepreneur, Addicted skier and Recovering lawyer.

As Macaroni Kid’s CEO, Joyce is committed to what she calls E2: enriching communities and empowering moms. With that vision in mind, she founded MacaroniKid six years ago and, from a single digital publication in her hometown in the Hamptons, she has grown Macaroni Kid to more than 500 local publications and a huge social following that reach 1,000,000 moms a month across the nation.

A passionate advocate about the importance of moms taking care of themselves, she writes frequently on what she calls “Take Care Mama Bear” and the Plight of the Martyr Mom.

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